Better Nice Cool – Textile & Branding Agency
Better Nice Cool – Textile & Branding Agency
Better Nice Cool – Textile & Branding Agency

             Hakro Merlins Crailsheim

Season Kit 2025–2027           

Challenge

Development of an individual design in productand brand elements with a strong focus on high performance, within a cost-efficient framework, for an established german bundesliga basketball organization.

Solution

Under the conceptual theme of "magic", we developed a stars pattern – derived from the Merlins brand design – executed as a jacquard for the away jersey, whereas the home jersey features a soft blue gradient.

Scope

Home kit (jersey + shorts)
Away kit (jersey + shorts)
Shooting shirt (home/away)

Released in: 2025

Better Nice Cool – Textile & Branding Agency
Better Nice Cool – Textile & Branding Agency
Better Nice Cool – Textile & Branding Agency
Better Nice Cool – Textile & Branding Agency
Better Nice Cool – Textile & Branding Agency
Better Nice Cool – Textile & Branding Agency
Better Nice Cool – Textile & Branding Agency
Better Nice Cool – Textile & Branding Agency

Credits

"40yrs" Anniversary Logo
Concept + Design:
Hakro Merlins Crailsheim /
Luis Bach x Better Nice Cool

Photography:
Hakro Merlins Crailsheim /
Phillipp Reinhard

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