Together with our client, Hakro Merlins Crailsheim, we had a clear product vision early on, focussing on high-quality materials and a sustainable production within a cost-effective framework. We aimed to develop a basketball jersey that sets new standards for the club by crafting „Exceptional workwear for the court“, combining the Merlins brand visual language and high-performance sportswear.

The design idea for the new Hakro Merlins „Pure White“ away kit is inspired by the magical compositions of a kaleidoscop. With the initial, conceptual phase of this project we were aiming to translate the topic of „magic“ into something more unexpected while still keeping the Merlins brand visual language and an overall performance look & feel. 

We took on the idea of the kaleidoscop creating different variations of stars pattern based on the „Merlins star“ brand element, before ending up at the final result showing the „Merlins star“ element as a negative space between a dynamic arrangement of lines coming together as an overall pattern across the entire kit.

The stars pattern design is excecuted as a Jacquard, consiting of 84% Polyester; 16% Elastane with a hydrophilic finishing. 

All components are locally sourced and produced in Portugal.