

Fan for Female
Campaign jersey
Brief
A unique campaign jersey to empower and connect the women sports community via professional atheletes and "fans for female" as ambassadors.
Solution
Development of various design elements expressing the theme. A jacquard fabric (deadstock) paired with sublimation print to create a truly unique look & feel.
Scope
Lifestyle jersey (Longsleeve)
Creative Direction (Design + Product)
Product Design + Development
Logos + Graphic design
Release
July 2026
Full project story
We love contributing to lifting up people and communities. This project is very special and a great example of collaborational work. Our friend Christian Schneider set up a massive campaign featuring exceptional athletes and ambassadors of women sports in Germany. This is what conviction looks like in product form: #fanforfemale campaign jersey – one of the first items of our leftover brand re:niced.
When we approach a product with a sustainability aim, the fabric is just the starting point. What matters just as much are the people who put their craft and resources into these materials – and the entire infrastructure behind them. Our approach is a new way to combine lifestyle and sustainability. The result: a jacquard fabric that had been waiting nearly a decade for its big moment – paired with sublimation print to create a truly unique look & feel.
Production info
By using deadstock as the main fabric, we avoided 4.3 kg CO₂e per piece – that's about 57% less compared to conventional new production.
All components are locally sourced and produced in Portugal.











Credits
Campaign idea & concept:
Christian Schneider
Photography:
Christian Schneider
Charlotte Baudis
Kimberly Schäfer
Stephen Lawson
Konrad Langer
Henning Heide
Athletes / ambassadors
Rena Schwabl
Anna Höfker
Jennifer Cramer
Lydia Andrade
Safa Semsary
Alexandra Almasalme
Phillipp Höppner
Miriam Sinno
Nina Potzel
Jilou Rasul
Ipek Öncel
Meira Werner
Alina Hartmann
Tash Hudson
Steffi Hardy
Micha Fritz
And many moregreat people

Fan for Female
Campaign jersey
Brief
A unique campaign jersey to empower and connect the women sports community via professional atheletes and "fans for female" as ambassadors.
Solution
Development of various design elements expressing the theme. A jacquard fabric (deadstock) paired with sublimation print to create a truly unique look & feel.
Scope
Lifestyle jersey (Longsleeve)
Creative Direction (Design + Product)
Product Design + Development
Logos + Graphic design
Release
July 2026
Full project story
We love contributing to lifting up people and communities. This project is very special and a great example of collaborational work. Our friend Christian Schneider set up a massive campaign featuring exceptional athletes and ambassadors of women sports in Germany. This is what conviction looks like in product form: #fanforfemale campaign jersey – one of the first items of our leftover brand re:niced.
When we approach a product with a sustainability aim, the fabric is just the starting point. What matters just as much are the people who put their craft and resources into these materials – and the entire infrastructure behind them. Our approach is a new way to combine lifestyle and sustainability. The result: a jacquard fabric that had been waiting nearly a decade for its big moment – paired with sublimation print to create a truly unique look & feel.
Production info
By using deadstock as the main fabric, we avoided 4.3 kg CO₂e per piece – that's about 57% less compared to conventional new production.
All components are locally sourced and produced in Portugal.











Credits
Campaign idea & concept:
Christian Schneider
Photography:
Christian Schneider
Charlotte Baudis
Kimberly Schäfer
Stephen Lawson
Konrad Langer
Henning Heide
Athletes / ambassadors
Rena Schwabl
Anna Höfker
Jennifer Cramer
Lydia Andrade
Safa Semsary
Alexandra Almasalme
Phillipp Höppner
Miriam Sinno
Nina Potzel
Jilou Rasul
Ipek Öncel
Meira Werner
Alina Hartmann
Tash Hudson
Steffi Hardy
Micha Fritz
And many moregreat people
↑ Back to top
© 2026, Better Nice Cool