
We combine strategic branding with functional sportswear design. Our work is based on efficient processes and trusting partnerships.
Let’s be real — fast fashion is out, and timeless, well-made pieces are in. But making sustainable, stylish apparel starts way before production. It begins with a strong brand identity and an eye for design that just works.
We live and breathe fashion, from the performance-driven world of sportswear to outdoor gear that looks just as good off-pitch and in the city.
We believe in:
→ Telling brand stories that actually mean something.
→ Designing for the long run, not just the next season.
→ Keeping sustainability at the heart of everything we do.
Anne Toppius
Co-CEO
Creative Director Product
With over 18 years of experience in fashion design, she excels in product development, from initial concepts to production readiness, collaborating with manufacturers worldwide to ensure exceptional quality and functionality.
A passionate advocate for sustainability, she integrates eco-conscious principles into her work, striving to reduce the industry's impact on the planet and its people.
anne@betternice.cool
Lukas Weber
Co-CEO
Creative Director Design
Lukas is a Creative Director, who led and designed numerous projects in sports fashion i.e. designing the farewell kit of Lukas Podolski or world´s first Cradle to Cradle based football jersey for FC Internationale Berlin. He created several collections for the fashion boutique Solebox, including a campaign with Lufthansa. He has extensive experience in the field of Branding, working for BBH and JKR in New York City. Lukas teaches "Brand & Identity" at Wilhelm Büchner Hochschule.
lukas@betternice.cool

We combine strategic branding with functional sportswear design. Our work is based on efficient processes and trusting partnerships.

Anne Toppius
Co-CEO
Creative Director Product
With over 18 years of experience in fashion design, she excels in product development, from initial concepts to production readiness, collaborating with manufacturers worldwide to ensure exceptional quality and functionality.
A passionate advocate for sustainability, she integrates eco-conscious principles into her work, striving to reduce the industry's impact on the planet and its people.
anne@betternice.cool
Lukas Weber
Co-CEO
Creative Director Design
Lukas is a Creative Director, who led and designed numerous projects in sports fashion i.e. designing the farewell kit of Lukas Podolski or world´s first Cradle-to-Cradle based football jersey for FC Internationale Berlin. He created several collections for the fashion boutique Solebox, including a campaign with Lufthansa. He has extensive experience in the field of Branding, working for BBH and JKR in New York City. Lukas teaches "Brand & Identity" at Wilhelm Büchner Hochschule.
lukas@betternice.cool
Let’s be real — fast fashion is out, and timeless, well-made pieces are in. But making sustainable, stylish apparel starts way before production. It begins with a strong brand identity and an eye for design that just works.
We live and breathe fashion, from the performance-driven world of sportswear to outdoor gear that looks just as good off-pitch and in the city.
We believe in:
→ Telling brand stories that actually mean something.
→ Designing for the long run, not just the next season.
→ Keeping sustainability at the heart of everything we do.


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